ABOUT US
Established in 1998, Platinum Kitchens, Baths & Beyond is a family owned & operated company that offers general contracting services, specializing in the design and construction of kitchens & bathrooms. We are a full service renovation company with a showroom located in Milton, Ontario. We have been renovating homes and businesses in the Halton area for over 20 years. Come visit our showroom or browse our on-line selection of products - buy your materials and install yourself or have us come out and do it for you. Our showroom has a complete parts department that caters to both retail clientele as well as trades. We are known for our top quality workmanship, attention to detail & commitment to customer satisfaction.
Hector DesRoches
Owner & Contractor
Hector has been a respected professional in the renovation industry for more than 35 years and has proudly owned Platinum Kitchens, Baths & Beyond Inc. since 1998. Beginning his career at a young age, he built his expertise through years of hands-on experience, becoming a highly regarded contractor throughout the Halton region. With extensive knowledge across all aspects of residential renovations, Hector specializes in transforming the most essential spaces within the home, including kitchens and bathrooms. He oversees all ongoing projects with a strong commitment to quality craftsmanship, attention to detail, and exceptional customer service. Deeply involved in the day-to-day operations of Platinum, Hector remains actively engaged in every stage of the renovation process. Whether he is consulting with clients in the showroom, coordinating product pickups in Toronto, or visiting job sites to ensure projects remain on schedule and meet Platinum’s high standards, his dedication and passion for the industry are evident in every project he undertakes.
Shelby DesRoches
Showroom Manager
Shelby is an experienced Showroom Manager and dedicated customer service professional at Platinum Kitchens, Baths & Beyond. With extensive training in kitchen and bathroom products, as well as product quoting, she provides knowledgeable guidance to clients throughout every stage of their renovation or project selection process. You will find Shelby on her feet helping customers with product education, the selection process, and ensuring your experience with us as a small business is nothing less than amazing.
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Beyond the showroom, Shelby grew up as a competitive dancer, and now a dance instructor at Jump Dance Fit Academy. Additionally, she has a passion project called Shelby D Designs where she offers custom design services and apparel!
Belinda Flores
Showroom Associate
Belinda is our newest addition to the Platinum team, bringing a diverse professional background to our Milton showroom. With previous experience in the interior renovations industry, she offers valuable advise in product selection, project quoting, and the planning of full-scale remodels. Originally from Mexico, Belinda has been a Canadian resident since 2007 and completed her nursing studies in Montréal. Combining her healthcare background with industry experience, she approaches every project with care, organization, and a strong attention to detail. Belinda is pleased to assist clients in English, Spanish, and French.
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Beyond the showroom, Belinda enjoys expanding her knowledge of holistic health, nutrition, and practicing yoga.
Chanel DesRoches
Digital Media & Web Development
Chanel started working with Platinum in 2015 and quickly got involved in all aspects of the business: designing, quoting, customer care, parts + service, etc. Beyond the day-to-day busy store schedule, she worked to establish the brand behind "Platinum" by creating and developing the website, social media, marketing materials, and more. Chanel managed the the retail showroom from 2019 to 2022 and has since taken a step back from in-store operations. Chanel holds a Master of Fine Arts degree from York University (2024), and a Bachelor of Arts, Honours degree from the University of Guelph (2019).
Beyond Platinum, Chanel is a practicing artist working in painting, drawing, and printmaking. Chanel has worked with various galleries based in Guelph ON, Toronto ON, Montreal QC, and Edmonton AB, and has had multiple works acquired into both private and public collections. Chanel also owns and runs a co-working collective studio space located in Downtown Guelph; home to 12 to 15 working artists in the Guelph and surrounding area.
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